Advertising + Sponsorship
Increase your visibility to buyers through a host of traffic-driving advertising opportunities across the AmericasMart campus. Integrated advertising is essential to raising brand awareness, generating selling opportunities and building success. Take advantage of available ad channels and tap into the buying power of our thousands of annual attendees:
- 93% of retailers contact companies that advertise
- 55% of retailers place orders with companies that advertise
- Reach prospective buyers before, during, and after-market
- Advertising options that fit every budget
Print Advertising Options
Atlanta Apparel Guide
Issued for each market, this Guide contains everything buyers need to know to navigate the 2.1 million square feet of exhibitor show space that is Atlanta Apparel. Get into the hands of every market attendee when you advertise in this essential directory that is handed to buyers at registration. We offer four sizes to help you stand out from the crowd: an ad in the alphabetical listing, a quarter page, a half page or a full page, and inside cover spaces. All ads are four-color.
Open Daily Guide
Advertising in the Open Daily Guide is a great way to maintain your visibility to buyers between markets. Published biannually, this handy guide lists showrooms open every day plus contact information. If your showroom is open daily, you need to be in this guide.
Digital Exposure
Banner Ads
Get the highest impact at the lowest cost with banner ads. Thousands of buyers are just one click away from learning about your brand and products when you advertise on the Atlanta Apparel website.
Digital Showroom
Connect with buyers at home, at Market or on the go! Utilize this free resource to showcase your products and increase your digital presence on both the Atlanta Apparel app and website.
Featured Exhibitor listing on the Apparel app
Be the first brand buyers see when they browse lines through the app - this featured placement is at the very top of the exhibitor search screen and links directly to your personalized portal.
On-Site Exposure
Building Sponsorship Program
Put the AmericasMart complex to work for you. Position your company where the buyers are - advertising options like banners, column wraps, and floor decals are available in highly visible locations such as elevators, lobbies, and throughout the apparel building.Window Displays
These are a great, persistent way to showcase your product to everyone who comes through Building 3, and are leased on a first come, first served basis.Food and Beverage Sponsorships
Hospitality amenities at Market are another way to reach buyers, with flexible options that range from a coffee station sponsorship to larger parties and floor events.Giveaways
Our buyers love the complimentary branded bags they receive at our markets, and sponsoring a giveaway item such as a tote bag or badge holder is a great way to achieve major exposure throughout Market and beyond as these items are seen daily all over campus.Vice President of Advertising
rjackson@imcenters.com
336.821.1509
Fashion Office
The Fashion Office is the production company for Atlanta Apparel, with sponsorship opportunities that include product vignettes, fashion shows, and the Peaches brand ambassadors program. For more information about how to get your product showcased by professional models and in styled presentations on campus, contact Morgan Ramage, Fashion Creative Director, at 404.220.2833 or mramage@imcenters.com.
Seasonal Trend Vignettes (April & October only)
Our seasonal trend vignette install is located in our main lobby showcasing the latest trends across all categories. Please submit line sheets for review and selections of styles that fit in with highlighted trends.Sponsored Lobby Vignette
Featured Lobby Vignette allows up to 8 mannequins to be positioned in our main Floor 1 lobby showcasing a maximum of 24 pieces from your line for a full market day. Includes signage on company bio and location.Lobby Window Showcase
We would love to include your line in our main lobby window displays. Please submit line sheets for review and selections of styles that fit in with highlighted trends.Sips & Snaps Daily Photo Shoot Event
Sips & Snaps is a live photoshoot paired with a cocktail and a custom giveaway that occurs daily in our main atrium. Reservation is required and we highlight specific categories of product each market. Please contact us to inquire about featured categories.Sponsored Runway Review
Highlight your line with an exclusive 50 look runway show in our main atrium at noon on your selected market day. Sponsorship includes promotional coverage across omni-channel marketing platforms including print, email, digital, and more. Runway review will happen every market day at noon (Dates subject to availability). Peaches Ambassadors The “Peaches” are Atlanta Apparel’s Brand Ambassadors modeling selected lines at Atlanta Apparel while promoting key events and happenings at Market. Sponsor our ambassadors for a full market day and have them showcase your top styles.Apparel Fashion Director
mramage@imcenters.com
404.220.2833
Pedestal Rentals
Showcase your top product in the most visible location on each floor during Market with our acrylic 12” x 12” x 12” pedestal displays. Pedestal displays are reserved for accessories and shoes only. Pricing is $250 for Floor 2 and $175 for Floors 3-13.
Spaces are limited. Reserve your pedestals today!
Madison Stephens
Apparel Tradeshow Sales Assistant
mstephens@imcenters.com
404.220.2807
